IMC CAMPAIGN - DISNEY
We launched a 3-day campaign, a 'Disney Gala' to target our audience, "College Students". Photo booths, Treasure Hunt, Cartoon Workshop were just some of the fancy things we included in our on-ground activation. We were successful in reaching a large number of students both offline and online. Our aim was to tell Disney, that teens were, are and will always be their audience.
IMC CAMPAIGN - DISNEY
We launched a 3-day campaign, a 'Disney Gala' to target our audience, "College Students". Photo booths, Treasure Hunt, Cartoon Workshop were just some of the fancy things we included in our on-ground activation. We were successful in reaching a large number of students both offline and online. Our aim was to tell Disney, that teens were, are and will always be their audience.
BRAND MANAGEMENT - BRAND ANALYIS
As part of an assignment, I analyzed the actor, Dwayne Johnson as a Global Brand, based on his Brand Positioning, Brand Economic Value, Brand Marketing and Communication, and what recommendations can be given to further make the brand successful.
IMC CAMPAIGN - ABSOLUT VODKA
As part of our IMC assignment, we decided to create a campaign for the Absolut brand, - 'Absolutly.' The aim was to catch hold of the right T.A. and create a strategic plan for executing the idea, which included designing a Social Media Strategy, PR, and a YouTube ad - which would better communicate the Brand's personality and idea to the audience.
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