IMC CAMPAIGN - DISNEY
We launched a 3-day campaign, a 'Disney Gala' to target our audience, "College Students". Photo booths, Treasure Hunt, Cartoon Workshop were just some of the fancy things we included in our on-ground activation. We were successful in reaching a large number of students both offline and online. Our aim was to tell Disney, that teens were, are and will always be their audience.
IMC CAMPAIGN - DISNEY
We launched a 3-day campaign, a 'Disney Gala' to target our audience, "College Students". Photo booths, Treasure Hunt, Cartoon Workshop were just some of the fancy things we included in our on-ground activation. We were successful in reaching a large number of students both offline and online. Our aim was to tell Disney, that teens were, are and will always be their audience.
BRAND MANAGEMENT - BRAND ANALYIS
As part of an assignment, I analyzed the actor, Dwayne Johnson as a Global Brand, based on his Brand Positioning, Brand Economic Value, Brand Marketing and Communication, and what recommendations can be given to further make the brand successful.
IMC CAMPAIGN - ABSOLUT VODKA
As part of our IMC assignment, we decided to create a campaign for the Absolut brand, - 'Absolutly.' The aim was to catch hold of the right T.A. and create a strategic plan for executing the idea, which included designing a Social Media Strategy, PR, and a YouTube ad - which would better communicate the Brand's personality and idea to the audience.
SOCIAL MEDIA MARKETING CAMPAIGN
Created a Social Media Strategy for a Start-Up, focusing on creating content posts, placement schedule for Twitter and Facebook, and Facebook and LinkedIn Ads. Further, measured social media analysis of our performance, and research of competitors. Understood in depth how to create a Social Media Strategy when it comes to Facebook, LinkedIn, and Twitter.
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EXPERIENTIAL BRANDING - CAMPAIGN ANALYSIS
By taking an example of the successful #ShareTheLoad campaign, executed by Ariel, I created an analysis of the reason for success: based on the 4 Cs: Context, Competition, Consumers, and Capability, concluding the Ariel brand to be an 'Ideology Brand'
Innovation & Social Marketing - Home Cooked Start-up
The aim was to create an innovative product and market it to the right customers, at the same time, aim to give it a 'social aspect'. With the help of IMC campaign, we launched a Mobile Application service of giving home-cooked meals: benefiting those unemployed and students looking to earn some quick bucks!
