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WORK EXPERIENCE

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SOCIAL MEDIA CONSULTANT, WWE India (January 2019 - Present)  

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As an 'Experience Curator' (self-coined), I manage WWE India's social media pages:

  • Solely handle WWE India's Instagram and Twitter Pages by curating and publishing daily content (irrespective of "usual working hours" - which includes 5 AM Live Coverage of Weekly WWE Shows)

  • Publish India targeted content on Main WWE Facebook Page

  • Manage and co-ordinate WWE's Digital Production Agency on daily graphic output and campaign strategies 

  • Co-ordinate and support WWE's Broadcast Partners, Sony Sports Network, on all WWE promotions ; graphic requirements, campaign ideation & execution, etc.

  • Play an integral part in producing WWE Now India (Original Content), by supervising the scripts and publishing episodes

  • Have published 560+ episodes: earning 100M+ Views, 5M+ Engagement

  • Actively record and analyze WWE India's Social Media Data (Follower Growth, WWE Now India Episode Tracking etc.), make reports post every campaign produced 

  • Observe customer & digital market insights to support & innovate digital promotions

  • Helped WWE in winning "Best Use of Data Analytics in a Campaign at Digies Awards, 2020" and "Best Talk Show on Web at E4M Play Awards, 2021"

  • NO, I do NOT wrestle! 

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SENIOR COPYWRITER, WIZTRAH, PUNE (November, 2018 - December, 2018)

 

I've worked at a Media agency, Wiztrah, as a Senior Copywriter.

  • Curated content for Social Media campaigns and posts. 

  • Produced content for BTL Marketing platforms. 

  • Developed complete Branding (Logo, Taglines, Image etc.) for clients. 

  • Strategized on Social Media Campaigns. 

 

 BUSINESS DEVELOPMENT EXECUTIVE, WIZTRAH, PUNE (October, 2018 - November, 2018)

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Earlier worked as the 'BD' person for the agency. 

  • Researched an identified new leads (Marketing and Interior Designing). 

  • Followed up on new business opportunities. 

  • Planned and prepared Marketing & Interior Designing Pitches.

  • Wrote reports and provided feedback to the management. 

  • Developed quotes and proposals. 

  • Got an understanding of the Interior Designing Industry as part of the agency. 

 

FREELANCE EXPERIENCE

Worked as a Global Scout for Sparks and Honey, where I help scout for trending and culturally relevant content from the internet, or the street I am walking on!
This helps me curate and research for what is trending and cool, and I further give my insights into the matter.

INTERNSHIP EXPERIENCE

Have interned for 6 months (April 2016 – September 2016) with Revent, a Digital Media agency.   Revent being a startup, I was fortunate to be a huge part of their day to day work. The key competencies, and skills that I acquired, were from various departments, especially the Social Media. I was in charge of their content development (copywriting) for the client’s social media pages. As part of my digital marketing understanding, learned to create social media page layouts and strategies to execute campaigns. As a Research Analyst, I was part of the managing team of a high profile event and actively participated in the research work for an International Contemporary Art Festival.

Interning at this agency gave me an insight into the actual media world and defined the course for my further studies and career.

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