MARKETING STRATEGY
IMC CAMPAIGN - DISNEY
We launched a 3-day campaign, a 'Disney Gala' to target our audience, "College Students". Photo booths, Treasure Hunt, Cartoon Workshop were just some of the fancy things we included in our on-ground activation. We were successful in reaching a large number of students both offline and online. Our aim was to tell Disney, that teens were, are and will always be their audience.
IMC CAMPAIGN - DISNEY
We launched a 3-day campaign, a 'Disney Gala' to target our audience, "College Students". Photo booths, Treasure Hunt, Cartoon Workshop were just some of the fancy things we included in our on-ground activation. We were successful in reaching a large number of students both offline and online. Our aim was to tell Disney, that teens were, are and will always be their audience.
Innovation & Social Marketing - Home Cooked Start-up
The aim was to create an innovative product and market it to the right customers, at the same time, aim to give it a 'social aspect'. With the help of IMC campaign, we launched a Mobile Application service of giving home-cooked meals: benefiting those unemployed and students looking to earn some quick bucks!
IMC CAMPAIGN - ABSOLUT VODKA
As part of our IMC assignment, we decided to create a campaign for the Absolut brand, - 'Absolutly.' The aim was to catch hold of the right T.A. and create a strategic plan for executing the idea, which included designing a Social Media Strategy, PR, and a YouTube ad - which would better communicate the Brand's personality and idea to the audience.
