BRANDING & STRATEGY

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PROJECT 1

Disney : Copywriting & Ad. Design

We launched a 3-day campaign, a 'Disney Gala' to target our audience, "College Students". Photo booths, Treasure Hunt, Cartoon Workshop were just some of the fancy things we included in our on-ground activation. We were successful in reaching a large number of students both offline and online. Our aim was to tell Disney, that teens were, are and will always be their audience.

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PROJECT 2

Absolut : Integrated Marketing
Communication Campaign

As part of our IMC assignment, we decided to create a campaign for the Absolut brand, - 'Absolutly.' The aim was to catch hold of the right T.A. and create a strategic plan for executing the idea, which included designing a Social Media Strategy, PR, and a YouTube ad - which would better communicate the Brand's personality and idea to the audience.

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PROJECT 3

Start-Up

Social Media Strategy

Created a Social Media Strategy for a Start-Up (Made up), focusing on creating content posts, placement schedule for Twitter and Facebook, and Facebook and LinkedIn Ads. Further, measured social media analysis of our performance, and research of competitors. Understood in depth how to create a Social Media Strategy when it comes to Facebook, LinkedIn and Twitter.

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PROJECT 4

Ariel Campaign Analysis Experiential Marketing

By taking an example of the successful #ShareTheLoad campaign, executed by Ariel, I created an analysis of the reason for success: based on the 4 Cs: Context, Competition, Consumers, and Capability, concluding the Ariel brand to be an 'Ideology Brand'.

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PROJECT 5

AKQA Future Lions : High Tech Marketing Strategy

Strategized a campaign for the Future Lions competition. With the use of Augmented Reality technology, people can donate to help provide clean and safe drinking water to the continent of Africa. It was very well appreciated by my colleagues and professors.

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PROJECT 6

Marketing & Innovation

The aim was to create an innovative product and market it to the right customers, at the same time, aim to give it a 'social aspect'. With the help of IMC campaign, we launched a Mobile Application service of giving home-cooked meals: benefiting those unemployed and students looking to earn some quick bucks!

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PROJECT 7

Mobile Marketing

Designed a mobile application, with the idea that students living independently, especially those who are just learning how to cook, often end up Googling for recipes. We created an Application which will not only serve as a recipe book, but also a social network, where they can share their food, and make new connections and friends.

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PROJECT 8

RyanAir: Persuasion Marketing

Created a Crisis Management campaign, to challenge their recent situation of pilots strikes. With the right persuasive techniques, we designed a campaign to overcome the public outcry, and bring back the 'positive' image of RyanAir - targeting those customers who were most affected, as well as our perspective and loyal customer bases.

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PROJECT 9

Dwayne 'The Rock' Johnson
Brand Analysis
Global Brand Management

As part of an assignment, I analyzed the actor, Dwayne Johnson as a Global Brand, based on his Brand Positioning, Brand Economic Value, Brand Marketing and Communication, and what recommendations can be given to further make the brand successful.

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PROJECT 10

Consumer Behavior and

Brand Building

A combined project, we had to do an excessive consumer research, targeting the students from our college, asking them about their problems, views, and opinions they faced in the college washrooms. The aim was to come up with a personal sanitary product for each individual, and voila! Detton Sanispray was invented. A trustworthy protector, it can be used anywhere, on anything in a washroom, and its USP is that it can work as a substitute for Air Freshener.

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PROJECT 11

Film Making

Created a Short Film, focusing on breaking the prejudice and stereotypes on Transgenders in India. I was involved in this project as its Art and Music Director. This project will always be close to my heart as it not only broke my prejudice but I also learned and experienced a lot while making this film.